Free Growth Audit Tool
Combine your key growth metrics into a practical diagnosis. Get a growth score, scenario comparison, and 30-day action checklist — no sign-up required.
Your Business Metrics
Growth Snapshot — GrowthCalc
Planning estimate for informational purposes only.
Growth Score
out of 100
Strong
Your key metrics suggest a solid foundation for growth planning.
Next step: Test a controlled spend increase while monitoring ROAS and conversion.
Acquisition Efficiency
Paid acquisition appears efficient with healthy ROAS and LTV:CAC balance.
Conversion Health
Conversion is acceptable but likely has room to improve.
Profitability
Margins and estimated profit leave room for paid growth.
Budget Risk
Ad spend is a manageable share of revenue.
Revenue Quality
Revenue quality is reasonable but could improve with retention.
Metric Diagnosis
Top Issue
No critical issue detected
Your core metrics do not show an urgent bottleneck in this planning estimate. Continue monitoring ROAS, conversion, and margin as you test growth.
Secondary Issue
Main optimization opportunity
There may still be room to improve conversion, retention, or AOV before scaling ad spend further. Small experiments can help validate the next step.
What Looks Healthy
- Acquisition efficiency appears healthy: LTV:CAC of 5.0x suggests acquisition may be sustainable in this planning estimate.
- Strong ROAS: 5.00x ROAS suggests ad campaigns may be generating solid revenue relative to spend.
- Strong gross margin: 55% margin may provide headroom for controlled paid growth tests.
- Solid conversion rate: 2.5% conversion may support further traffic and spend experiments.
What To Do Next
- →Consider a controlled spend increase on your best-performing campaigns while monitoring ROAS weekly.
- →Run small conversion or retention experiments to improve efficiency before scaling further.
- →Re-run this Growth Audit after 30 days with updated numbers to validate progress.
Scenario Planner
Compare Current, Growth, and Aggressive scenarios. Adjust parameters below.
| Scenario | Revenue | Profit | Orders | Break-even ROAS | Budget risk |
|---|---|---|---|---|---|
| Current Baseline based on your current inputs. | $50,000 | $17,500 | 625 | 1.82x | Low dependency |
| Growth Moderate uplift in spend and conversion — monitor ROAS closely. | $60,500 | $21,275 | 756 | 1.82x | Low dependency |
| Aggressive Higher spend and conversion assumptions — validate incrementally. | $72,450 | $24,848 | 863 | 1.82x | Low dependency |
Adjust Current scenario
Adjust Growth scenario
Adjust Aggressive scenario
30-Day Action Plan
Week 1
- Document baseline ROAS, CAC, conversion, and margin.
- Identify top-performing campaigns and offers.
- Set weekly monitoring targets for key metrics.
Week 2
- Test controlled spend increases on best campaigns.
- Monitor ROAS, CAC, and conversion rate weekly.
- Run one small retention or AOV experiment.
Week 3
- Review results from spend and retention tests.
- Compare scenario projections to actual performance.
- Adjust budgets based on what appears to be working.
Week 4
- Re-run Growth Audit after updated numbers.
- Decide next month's scaling or optimization focus.
- Plan the following month's experiments.
Growth Snapshot — Key Metrics
ROAS
5.00x
CAC
$16.00
LTV
$80.00
LTV:CAC
5.00x
Ad spend / revenue
20.0%
Est. gross profit
$27,500
Est. net profit
$17,500
Est. orders
625
Export Your Growth Snapshot
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Related Calculators
ROAS Calculator
ROAS = Revenue ÷ Ad Spend
CAC Calculator
CAC = Sales & Marketing Cost ÷ New Customers
LTV Calculator
LTV = ARPU × Gross Margin ÷ Churn Rate
Conversion Rate Calculator
Conversion Rate = (Conversions ÷ Visitors) × 100
Ad Budget Calculator
Ad Budget = Target Revenue ÷ Target ROAS
Shopify Profit Calculator
Net Profit = Revenue − Product Cost − Shipping − Fees − Ad Cost
Frequently Asked Questions
A growth audit combines your revenue, ad spend, conversion rate, margin, and customer value metrics into a practical snapshot. It highlights bottlenecks, compares scenarios, and suggests next steps — all based on the numbers you enter.